World Refill Day 2025
City to Sea are an organisation at the forefront of environmental campaigning, with the objective of stopping plastic pollution. It was an honour to work with such a lovely team on their World Refill Day campaign, delivering creative concepts to show how easy it is for people to make a difference in their every day. Using design agency Halo's fab new logo and supporting colours, I was given the freedom to create visuals across socials and print.
Campaign concepts / Messaging / Design
How we made a splash
• 200 organisations across 30 countries took part.
• 2 million views/listens.
• 11.7 million reach with the campaign hashtags.
• Mention of the campaign in Welsh Parliament.
• 18,000 app users looked for places with less waste.
• 2 million views/listens.
• 11.7 million reach with the campaign hashtags.
• Mention of the campaign in Welsh Parliament.
• 18,000 app users looked for places with less waste.
"Jon understood exactly what I was looking for in launching my brand. Super friendly to work with. Very grateful for all of the help received!"
Hannah Downey, Soft Tissue Physiotherapy
